Cube has the great privilege of working with some amazing organisations executing strategic, creative and results-based campaigns. Here are recent examples of our award-winning work. Please contact us for further information on other successful campaigns.
Kiss goodbye to MS
Cube has supported MS Research Australia’s ‘Kiss Goodbye to MS’ campaign for two years now. The initiative aims to raise awareness of multiple sclerosis (MS) and also encourage donations directly to MS Research Australia’s local research program. Media, celebrities and the general community actively participate in the month long activities...
Red Lab Coat Day
Red Lab Coat Day kicked off Kiss Goodbye to MS on Friday the 1st May, an initiative of MS Research Australia that raises vital funds towards multiple sclerosis (MS) research. Red Lab Coat Day marked a world-first in profiling the significant talent and research capabilities in MS across Australia. A critical goal was to focus on the faces and contributions of MS research teams in Australia, promoting their valuable work via an activation on social media including Twitter and Facebook.
Launch of Choosing Wisely Australia®
Working alongside NPS MedicineWise, Cube conducted national media outreach to both traditional and online outlets in the lead up to the launch, with commentary provided by a range of spokespeople representing the colleges and societies, the Consumers Health Forum and NPS MedicineWise.
Prevention of chronic migraine
The PBS listing of the latest option available for the prophylactic treatment of chronic migraine was an important national announcement led by Cube. Having worked extensively in migraine, our team understood the debilitating nature of the condition and recognised optimum patient care is a must for improved quality of life.
Introducing Needle Free Diabetes Technology
The introduction of needle-free diabetes technology InsuJet™ to Australia was an important national milestone, which Cube communicated to consumers and healthcare professionals. InsuJet™ is a device designed specifically for people with diabetes, and helps address the fear of needles which can inhibit or seriously delay management of the condition. The goal was to raise awareness of the availability of InsuJet™ and the benefits of this alternative insulin administration device.
Overactive Bladder Management
Cube was given the exciting opportunity to work in the Urology space, when it announced the listing of the latest option available on the PBS for the management of Overactive Bladder (OAB). Although this was an important new option for those living with OAB, incontinence is not a widely discussed topic, particularly among mainstream media.
Cord Blood for Type 1 Diabetes
In a world-first, a four year old West Australian girl was reinfused with her own umbilical cord blood to determine whether it can delay or prevent the onset of type 1 diabetes. Conducted as part of a clinical trial being run out of the Kids Research Institute at The Children’s Hospital at Westmead, Cube was tasked to highlight this remarkable milestone, two years after the trial commenced.