The introduction of needle-free diabetes technology InsuJet™ to Australia was an important national milestone, which Cube communicated to consumers and healthcare professionals. InsuJet™ is a device designed specifically for people with diabetes, and helps address the fear of needles which can inhibit or seriously delay management of the condition. The goal was to raise awareness of the availability of InsuJet™ and the benefits of this alternative insulin administration device.
An exclusive TV feature was coordinated with 9 News, with commentary on the benefits of the InsuJet™ needle-free device for those struggling to manage their diabetes due to a fear of needles. Animated footage illustrating how the needle-free device works compared to traditional devices was also featured. Subsequent coverage of the milestone was secured in trade media outlets.