THE BRIEF

Cube has supported MS Research Australia’s ‘Kiss Goodbye to MS’ campaign for two years now. The initiative aims to raise awareness of multiple sclerosis (MS) and also encourage donations directly to MS Research Australia’s local research program. Media, celebrities and the general community actively participate in the month long activities and with a passionate belief in the cause, the whole Cube team also gets involved.

THE RESULT

Highly Commended – PRIA NSW Golden Target Awards 2015

Social media powered the #kissgoodbyetoms campaign with celebrities, locally-based fundraisers and people living with MS helping to activate online support. Traditional media was also secured across major metro TV, print, radio and magazines, with coverage featuring sportswoman Ellyse Perry as well as author and media personality, Jessica Rudd. Media activity reached a total of 21 million people in 2014 with women aged 20-40 years targeted, those most affected by MS. Media activation contributed to Kiss Goodbye to MS raising over their $800,000 target for 2014!

“We are delighted with the fantastic coverage ‘Kiss Goodbye to MS’ has received (mostly thanks to the great work of Cube!), and with the fact our social media audience has grown so significantly. We now have over 40,000 ‘likes’ on our Facebook page (from 18,000 at the start of 2014) – and our audiences on Twitter and Instagram are growing well too.”MS Research Australia