THE BRIEF

Cube was given the exciting opportunity to work in the Urology space, when it announced the listing of the latest option available on the PBS for the management of Overactive Bladder (OAB). Although this was an important new option for those living with OAB, incontinence is not a widely discussed topic, particularly among mainstream media. The goal was therefore to raise awareness of OAB, ensuring patients were informed and motivated to tackle the issue and ultimately empowered to seek treatment.

THE RESULT

Finalist Prime Awards 2015

A national media outreach was conducted to both traditional and online channels, with commentary by the Continence Foundation of Australia, experts and patient case-studies state-wide. This achieved blanket coverage across TV, print, radio, online and trade media as well as social media activity across leading news outlets.

An online platform – RegainControl.com.au – was also developed to generate awareness amongst online communities. Involving Continence Foundation of Australia, experts and those living with OAB for input, the online channel successfully positioned OAB as a treatable and manageable condition; reassuring and motivating patients to seek guidance from their GP.

Online media was activated to promote the website among women – The Hoopla and Mamamia.