We pride ourselves on injecting intelligent thought and creativity to build presence and relevance in today’s rapidly evolving and crowded healthcare landscape.
About Cube
Cube is a privately owned, Sydney-based public relations and communications agency, specialising and excelling in healthcare since 2004. Our unique and energetic team focus on strategic communications solutions grounded in science.
We deliver fully integrated campaigns across ethical pharmaceuticals and consumer healthcare sectors.
We forge strong, productive partnerships with our clients and offer experience across Australia, New Zealand, Oceania and pan-regional Asia Pacific markets.
/WHY WE LOVE WORKING IN HEALTH COMMUNICATIONS
MEET OUR TALENTED CREW
- Anne-Marie Sparrow
- Bonnie Leibel
- Cameron Donald
- Camilla Toft
- Kayla Behayi
- Nicole Birch
- Alisa Harrington
- Annabel Longden
- Sam Harding
Anne-Marie Sparrow
Founder & Managing Director
Anne-Marie Sparrow is the founder and owner of Cube. She has been a healthcare communicator now for more than twenty-five years. Her diverse communications experience includes new product introductions, awareness and education initiatives, reinvigorating and differentiating brands, market-shaping strategies, reimbursement campaigns, managing digital and social activities in heavily regulated environments together with regulated environments and notably, crisis and issues management.
She is happiest when building and overseeing communication campaigns where creativity, innovation and careful strategy are paramount.
Bonnie Leibel
Senior Account Director - Creative
Bonnie Leibel is a creative leader, problem solver and has excelled in the health communications industry for nearly five years.
Bonnie has coordinated numerous large-scale national product launches and has driven successful, integrated campaigns across a diverse range of areas including diabetes, breast cancer, medical aesthetics, immunology, dermatology, health education and nutrition.
Bonnie also manages several clients within the public sector and has championed several effective public health initiatives with a focus on education, fostering stakeholder relationships and health literacy.
Bonnie is particularly motivated to seek creative alternatives to disseminate health information and advocacy to consumers.
Cameron Donald
Senior Account Director - Ethical
Cameron Donald brings eight years of experience within healthcare communications, which has enabled him to lead many integrated global communications programmes for internal and external audiences.
Having achieved a first-class degree in Biological Sciences, he uses his scientific knowledge to understand complex science and make it digestible and relevant for specific groups.
Cameron enjoys collaborating closely with creative, digital, and research teams to create interesting, holistic communications campaigns founded on the needs of patients.
Cameron has experience across a broad range of disease areas including oncology and immuno-oncology, women’s health, multiple sclerosis, Alzheimer’s disease, obesity and many rare diseases.
Camilla Toft
Senior Account Executive
Camilla has undertaken communications tasks in the pharmaceutical industry, locally and globally, in Australia and Denmark, since graduating from the University of Sydney in 2020 with a Master of Strategic Public Relations. Her work has heavily emphasised developing strategic social content within disease areas such as Alzheimer’s, bipolar disease, and diabetes and corporate positioning within healthcare venture building.
Kayla Behayi
Senior Account Manager
Kayla works across multiple areas in the not-for-profit, government and private sectors within vaccinations, medical aesthetics, woman’s health, oncology, and mental health.
Prior to joining Cube, Kayla gained experience at Headspace Miranda and South-West Sydney Local Health District. She completed a Masters in Health Communication at the University of Sydney and holds a Bachelor of Science (Psychology) and Arts (Theatre and Performance) from the University of NSW which has seen her reinforce her passion for the arts, health promotion and mental health literacy in her consultancy work.
Outside of the workplace, Kayla reflects these passions through participating in mental health literacy performances across festivals throughout Sydney & Newcastle.
Nicole Birch
Account Manager
With a Master of Science, Bachelor of Biology and Marketing Mini MBA under her belt, Nicky has the ideal blend of qualifications for health communications.
She has experience managing accounts for local and global clients across a wide range of therapy areas, including oncology, diabetes, rare diseases, medical aesthetics, and neurology.
Nicky has a passion for science and a particular interest in presenting complex topics in a simple and relatable format, regardless of the audience. She has worked with global industry leaders such as Novartis, GlaxoSmithKline, Pfizer, Allergan, AbbVie, and Gilead Sciences.
Outside of work, Nicky loves running, cycling and exploring all that Sydney has to offer!
Alisa Harrington
Senior Account Executive
Alisa brings a holistic academic health experience to her role as a health communication specialist – holding a Master of Health Communication from the University of Sydney and Bachelor of Health Science from the University of Technology, she headed the development of literature review reports for cancer prevention initiatives in which she developed a passion for tailored public health messaging. She has applied this across client portfolios ranging from patient advocacy campaigns, communication initiatives and marketing in areas of inflammatory disease, oncology and medical aesthetics.
Annabel Longden
Digital Senior Account Executive
Annabel brings over three years’ experience in Digital Healthcare Communications and a Bachelor of Science in Biology to her role at Cube. She has applied her expertise to campaigns across disease areas including MS, ophthalmology, oncology and medical aesthetics bringing to life patient education and health awareness in a highly regulated environment.
Annabel is also passionate about patient advocacy, having sat on the National Rheumatoid Arthritis Society’s Young Voices panel for a number of years, advising on messaging and materials for young people living with arthritis in the United Kingdom.
Sam Harding
Communications Intern
Sam is currently in his final year of a Strategic Communications degree at the University of Technology Sydney. His expereience as an Insights Consultant Research Assistant and in consumer healthcare have fostered his interest in wearable technologies and public health campaigns. Passionate about sociology, Sam thrives on the challenge of communicating complex and stigma-related disease areas to diverse audiences. When not in the office, you will often find Sam pretending to be an influencer, frolicking, enjoying live music and getting involved with local community sports teams.