8 essential resources for high-impact health communications
March 4, 2026
We’re sharing our go-to resources that help us stay at the top of our game. From tracking social media trends and policy shifts to navigating compliance; having the right resources bookmarked makes all the difference to effective communication.
Navigating Compliance
In the Australian pharma space, compliance and regulation are the foundation of everything we do. It’s not about finding reasons to say “no,” but finding the right framework to say “yes” to great ideas safely and ethically.
Working Together Guide
Why we use it: Recommended by Bonnie (Senior Director), this guide, developed by Consumers Health Forum of Australia and Medicines Australia, is the gold standard for patient-industry collaboration.
Pro-Tip: Look for the MS Motion case study within the guide – a project Cube is proud to have showcased as best practice for patient community engagement.
Link: Working Together Guide
“I keep coming back to this guide because I believe health communication is most effective when it’s built in genuine partnership with the people it’s meant to serve, and this guide gives agencies and pharmaceutical companies the confidence to collaborate openly and compliantly. It enables me to work alongside people with lived experience to create communication that’s grounded, meaningful and impactful.”
Medicines Australia: Notes From The Helpdesk
Why we use it: Tash (Associate Director) calls this a “treasure trove” for translating Code principles into practice.
Link: Notes From The Help Desk (NFTHD)
“The NFTHD helps me to bridge the gap between the Code’s overarching principles and our real-life communications campaigns, ensuring we can be creative and compliant across everything we do. I also want to give a shout out to Ethics & Compliance Team at MA for their advice and guidance!”
Media Intelligence
Health media moves fast. Effective media relations is about more than just a press release; it’s about understanding the policy landscape and knowing exactly who is shaping the conversation.
Local Industry Media
Why we use it: For our Managing Director, Anne-Marie, reading local industry media is non-negotiable for staying on top of the shifting health landscape.
Link: BioPharma Dispatch (subscription only)
“Staying on top of the ever-shifting health industry landscape is essential and for me, some of the most valuable insights come from the independent industry media channels. They’re a morning ‘go-to’ – a quick scan gets me quickly up to speed on the latest developments. BioPharma Dispatch, in particular, delivers an honest, unfiltered analysis of industry news – and always brings a though provoking assessment of critical areas, notably in health policy and government dynamics.”
Telum Media
Why we use it: Alice (Account Manager) relies on this media intelligence platform to ensure media outreach is laser-targeted.
Link: Telum Media (subscription only)
“It adds an extra layer of insight that makes media outreach more effective. It allows us to stay across journalist moves, areas of focus, and contact preferences, helping us reach the right people with the right story, in the right way.”
Digital Trends & Insights
The digital landscape is noisy. These resources help us filter the hype to find the actionable shifts, updates, and trends that actually impact how we communicate.
Sprout Social Reports & Newsletter
Why we use it: This is Digital Account Executive Ffion’s key source for all things social media.
Link: Sprout Social
“The newsletter delivers the latest trends straight to my inbox – it’s the easiest way to stay sharp in a fast-moving space. For more in-depth social insights, the Sprout Social blog and data reports (including the recently released 2026 Social Media Content Strategy Report) provide a wealth of information.”
Social Media Today Newsletter
Why we use it: Annabel (Senior Digital Account Manager) has started her mornings with this rundown for over five years.
Link: Social Media Today
“It’s my essential daily read for staying on top of what’s going on in the land of social media. From platform updates to trend insights and expert analysis, 10 minutes every morning ensures our team and clients are in-the-know and operating on the front foot.”
Meltwater Social Listening
Why we use it: For Daisy (Account Executive), the media, social and consumer intelligence platform is the key to genuinely understanding patients.
Link: Meltwater (subscription only)
“The insights let us tune into the unfiltered voices of patients. This gives us a clear understanding of what matters to real people and how to communicate effectively with patient communities and is a vital tool for the team.”
Cube’s Digital Insights Series
We don’t just use these tools for our clients; we use them to build resources for the whole industry.
We used social listening tools to develop the Cube Digital Insights Series, which brings you inside the health conversations of three key therapy areas: cancer, chronic illness, and diabetes/obesity.
The series provides actionable insights to help you better engage with patient communities. It’s timely, practical, and full of lessons from real-world work. We think it’s a must-have for agencies, pharmaceutical teams, and anyone building communications that matters.
Click here to access the Digital Insights Series.
