Corporate & Internal Communications
We help protect and build reputations across the healthcare sector.
Communication in Health Starts Here
Clear and effective corporate communications are an increasing priority for health brands – both from an internal perspective to engage and motivate employees, and externally to manage reputations and build trust with customers and the community.
Through corporate and internal communications, Cube helps brands define their values and mission, areas of focus, and points of differentiation.
Using a range of strategies and initiatives, our clients are supported to distinguish themselves clearly and deliver meaningful benefits to priority audiences.
Building Brand Relevance
Cube works with clients across the ethical therapeutic and consumer healthcare sectors to manage reputations with both internal and external audiences.
We seek to gain a firm understanding of a brand’s positioning and work to deliver impactful communication strategies.
Strategic Workshops
Stakeholder mapping and strategic brand positioning are central to our approach.
Reputation Analysis and Tracking
Perception audits, tracking public opinion, and translating data form important components of our work.
Leadership Voice
Presenting a clear and considered leadership voice is central to building a positive reputation.
Media Training and Profiling
We support corporate executives with media training and active profiling.
Promotion of Corporate Initiatives
Promoting ESG, charity initiatives, and community projects are important areas of focus.
Corporate Communications Case Studies
Brand identity and digital launch for a biotech manufacturing facility
Cube was engaged to develop and launch the brand for VVMF (Viral Vector Manufacturing Facility) as it entered a new phase of commercialisation. A local biotech manufacturing start-up, VVMF was preparing to establish itself as a leading viral vector CDMO, supporting growing demand for advanced cell and gene therapies across Australia and the APAC region.
Cube’s remit extended beyond visual identity to include strategic messaging, digital presence and launch materials designed to position VVMF as a credible, future-facing partner for industry, research and commercial collaborators.
Supporting the breast and ovarian cancer community during COVID-19
During the unprecedented times of COVID-19, Cube supported the patient and cancer prevention organisation Pink Hope in launching their e-newsletter campaign “The Hope Weekly”. The purpose of this was to provide their community with relevant information and support. Cube and Pink Hope successfully produced weekly eDMs in a matter of days with overwhelmingly positive responses from the community.
AdCheck – Improving advertising compliance in consumer health
From 1 July 2020, mandatory pre-approvals of therapeutic goods consumer advertising ended, moving to a new self-regulatory process. Consumer Health Products Australia (CHP Australia) stepped into support – offering a new independent compliance service run by dedicated experts to support with compliance needs, training, and advice.
Digital campaign building confidence in biosimilar medicines
Slow uptake of biosimilar medicines is putting increasing pressure on the Australian healthcare system. To increase confidence and awareness among healthcare professionals and consumers, we implemented a multi-channel, targeted social media strategy. By delivering educational and engaging content, we aimed to increase uptake of biosimilars and generate significant cost reductions for the Australian healthcare system.
Why Cube?
As a prominent name in healthcare public relations, marketing, and communications, we stand out from the crowd.
Here’s why.
Solutions That Suit Your Brand
We focus on clearly understanding your brand positioning and delivering high-quality strategies.
Strategic Excellence
Our team brings a deep understanding of market dynamics, consumer behaviour, and emerging trends.
Healthcare Experts
We have the knowledge and experience to navigate complex issues and regulations with finesse.
Let’s Create a New Healthcare Story
To experience the Cube difference, please get in touch below.
