Healthcare Media Relations
Build credible visibility and independent validation through strategic healthcare media relations aligned to regulated therapeutic environments.
Contact Us
Strategic Healthcare Media Engagement
Media relations in healthcare and pharmaceuticals demands more than coverage. It requires regulatory awareness, therapeutic understanding and disciplined message control.
Build meaningful visibility through strategic media engagement that supports disease awareness campaigns, corporate reputation initiatives and milestone announcements, from TGA approvals and PBS listings to research and white paper launches.
Media Relations Services We Deliver
Develop ongoing media strategies that support corporate positioning, disease education, stakeholder engagement and scientific commentary.
Engage health, trade and national journalists with compliant, evidence-based narratives that reinforce brand authority beyond individual milestones or product events.
Shape educational narratives that increase public understanding of symptoms, burden of disease and pathways to care while maintaining strict separation from promotional messaging.
Deliver high-impact launch communications in Australia aligned to regulatory and commercial milestones. Support TGA approval announcements, PBS listings, reimbursement decisions and new market entry with structured media strategy and disciplined message control.
Coordinate timing, spokesperson preparation and stakeholder considerations to ensure milestone announcements are positioned accurately, responsibly and with maximum impact.
Position senior leaders as credible voices across healthcare policy, innovation and therapeutic areas.
Protect corporate reputation during product recalls, safety concerns, regulatory investigations or supply disruptions through structured response planning and rapid, compliant media engagement. Manage high-scrutiny situations with clarity, discipline and stakeholder sensitivity.
Prepare executives, clinicians and ambassadors to communicate confidently and compliantly across broadcast, print and digital media environments.
Position clinical data, white papers and independent research reports through structured media engagement. Translate complex evidence into compelling narratives that support thought leadership and corporate credibility.
Media Relations Capabilities
Cube provides media relations services to clients across the ethical therapeutic and consumer healthcare sectors.
We have strong relationships and extensive experience with TV, radio, print/online, lifestyle media and podcasts.
Media Mapping
Identify priority healthcare, pharmaceutical and trade media channels relevant to your therapeutic area, audience and communication objectives.
Media Monitoring
Monitor and analyse healthcare media coverage, industry commentary and brand mentions to inform strategic response and ongoing optimisation.
Tailored Strategies
Develop tailored healthcare earned media strategies grounded in regulatory awareness, therapeutic insight and audience relevance.
Pitching Content
Craft compelling media pitches that secure high-quality coverage across mainstream national, trade and specialist healthcare publications.
Building Quality Materials
Develop high-quality media kits, press releases, fact sheets and visual assets tailored to healthcare audiences.
Media Talent Training
Prepare executives, clinicians and spokespeople to manage healthcare media interviews confidently and compliantly.
Integrated Healthcare PR & Media Strategy
Media relations is most effective when integrated with digital activation, disease awareness campaigns and corporate communications strategy.
We align earned media with paid, owned and stakeholder engagement channels to maximise reach, credibility and sustained impact.
Media Relations CASE STUDIES
Launching Australia’s first RSV vaccine through earned media
Cube led the branded consumer media announcement of Australia’s first respiratory syncytial virus (RSV) vaccine following its TGA registration for adults aged 60 and over. Through a carefully orchestrated earned media strategy, the campaign delivered widespread coverage across mainstream, health, and industry media. Expert commentary and clear, accessible messaging helped drive awareness of the vaccine’s availability and elevate public understanding of RSV.
Brand identity and digital launch for a biotech manufacturing facility
Cube was engaged to develop and launch the brand for VVMF (Viral Vector Manufacturing Facility) as it entered a new phase of commercialisation. A local biotech manufacturing start-up, VVMF was preparing to establish itself as a leading viral vector CDMO, supporting growing demand for advanced cell and gene therapies across Australia and the APAC region.
Cube’s remit extended beyond visual identity to include strategic messaging, digital presence and launch materials designed to position VVMF as a credible, future-facing partner for industry, research and commercial collaborators.
Earned media campaign addressing gender bias in STEMM
Women make up just 27% of Australia’s STEMM workforce and earn 23.5% less than their male counterparts. To address this gender disparity, particularly on platforms like Wikipedia, Cube launched a dynamic media campaign in collaboration with Franklin Women’s Wikipedia ‘Edit-a-thon’ events held in Sydney and Canberra. The initiative aimed to celebrate and elevate the visibility of women in STEMM fields.
Behaviour-change campaign to increase flu vaccination in high-risk groups
With flu vaccination rates being only 30% for high-risk groups in 2019, Cube set out to tackle the worst flu season on record. Powered by a creative social campaign, utilising consumer and trade media experts, we introduced a new motivator to persuade high risk groups to seek vaccination and protect themselves from influenza and heart attack.
AdCheck – Improving advertising compliance in consumer health
From 1 July 2020, mandatory pre-approvals of therapeutic goods consumer advertising ended, moving to a new self-regulatory process. Consumer Health Products Australia (CHP Australia) stepped into support – offering a new independent compliance service run by dedicated experts to support with compliance needs, training, and advice.
Public health campaign promoting early melanoma detection
Melanoma is a significant health concern, particularly in rural and regional Australia. Despite the higher incidence rates in these areas, many individuals lack awareness of the disease and available support services. The Self-Skin Checks, No Regrets campaign aimed to address this gap by providing tailored information and resources to encourage regular skin checks and early intervention.
A paradigm shift in surgical robotics in Australia
Cube supported Life Healthcare with an earned media campaign to announce the arrival of the Versius Surgical Robotic System in Australia and its first installation at Macquarie University Hospital, Sydney – making Australia one of five countries in the world to have access to the technology.
Why partner with Cube?
With over 20 years as a specialist healthcare PR agency, Cube delivers integrated healthcare media relations, pharmaceutical communications and launch strategies across regulated therapeutic categories.
Here’s what makes us exceptional.
Healthcare Specialists
We ensure we understand audience viewpoints and transform them into compelling messaging.
The Latest Technology
We use cutting-edge technology and data to monitor and analyse active health discussions.
Strong Media Relationships
Our extensive experience with media informs our strategies, assets, and training.
Let’s Create a New Healthcare Story
To experience the Cube difference, please get in touch below.
