insights

Insights to guide communications with your patient community

See inside health conversations and get to know what’s important to the audiences you’re trying to reach.

We’ve broken down insights and trends within patient conversations in Australia and identified opportunities for communicators.

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How to engage your patient community

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Understanding the diabetes & obesity community

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Understanding the chronic illness community

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Understanding the cancer community

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Online health conversations reinforce critical need for credibility and connection

December 4, 2025

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Why bother with Awards Season? Waste of time or an essential business tool?

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The Power of Comics

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Lived Experiences: Three People Share their RSV Stories from Across Australia

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Week 5: The Final Week

April 30, 2025
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Week 4: Entering the Final Stretch

April 24, 2025