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Understanding The Chronic Illness Community

Patients and the public are discussing innovation through a lens of stigma, self-worth, and access. Understanding this emotional tension is critical to building credible, empathetic engagement.

This deep dive unpacks the language, sentiment shifts, and high-interest themes shaping diabetes and obesity discussion – translating them into practical implications for campaigns, education, and community trust.

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Digital optimisations workbook

Work through optimisations for your campaign or digital activity using the principles of Atomic Habits.

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Most Favoured Nation: policy explained

Understand the basics of Trump’s executive order and the impact on Australia.

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Cube Credentials

Access for a quick introduction to our services, expertise and approach to communications.

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Understanding the chronic illness community

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Understanding the diabetes & obesity community

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Understanding the cancer community

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How to engage your patient community

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