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Inside Health Conversations

Digital channels are reshaping how Australians understand health, form expectations, and decide who to trust. Online discussion is emotional, fast-moving, and community-led – and it now influences the narratives that surround treatment, access, and care.

This analysis distils 1.4 million mentions across chronic illness, diabetes and obesity, and cancer to reveal what communities are discussing, what they need most, and where communication can better support them. You’ll get a practical comparative view of the expectations, concerns, and gaps shaping credibility and engagement today.

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Digital optimisations workbook

Work through optimisations for your campaign or digital activity using the principles of Atomic Habits.

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Most Favoured Nation: policy explained

Understand the basics of Trump’s executive order and the impact on Australia.

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Cube Credentials

Access for a quick introduction to our services, expertise and approach to communications.

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Understanding the chronic illness community

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Understanding the diabetes & obesity community

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Understanding the cancer community

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How to engage your patient community

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