Healthcare Market Access Communications
Translate clinical and economic value into compelling communications that support reimbursement, access and uptake of medicines, vaccines and innovative therapies.
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Supporting Market Access Through Strategy & Influence
Securing market access requires more than strong clinical and economic data, it requires a clear, compelling narrative that resonates across the access environment.
We support for pharmaceutical and biotech organisations to translate value into credible communications that connect with healthcare professionals, patient communities and stakeholders who influence access decisions.
From early positioning through to post-outcome communications, we support key milestones across the access journey, shaping perception, aligning stakeholders and building momentum.
We have supported national campaigns aligned to TGA approvals and PBAC decisions, delivering integrated communications that build recognition of unmet need and system impact.
Contact UsMarket Access Capabilities
Value Narrative & Market Access Positioning
We define and articulate the value of innovation beyond clinical endpoints, translating evidence into compelling narratives.
Stakeholder Engagement for Market Access
We identify and engage the stakeholders who influence access outcomes, aligning messaging across HCPs, patient groups and advocacy communities.
Market Access Campaigns & Awareness
We design integrated campaigns that build recognition of unmet need and support access at key milestones.
Strategic Advisory & Engagement
We bring together external experts through advisory boards and stakeholder roundtables to inform strategy and shape perception.
Media & Amplification
We amplify access milestones through targeted media and communications to build external pressure and awareness.
Issues & Environment Management
We provide strategic counsel to navigate scrutiny, manage outcomes and support re-submission positioning.
Market Access Services We Deliver
We provide strategic communications support across the pharmaceutical and biotech market access journey, including:
- Translating clinical and economic data into compelling market access narratives
- Articulating burden of disease and unmet need in healthcare contexts
- Positioning innovations within broader healthcare system and patient impact
- Ensuring alignment between submission narrative and external communications
Mapping market access stakeholders and influencers
Engagement strategies for HCPs, PAGs and patient communities
Supporting advocacy mobilisation and stakeholder alignment
Ensuring message consistency across stakeholder groups
- Disease awareness campaigns aligned to market access strategy
- Driving understanding of unmet need and healthcare system impact
- Aligning communications with reimbursement and access timelines
- Integrating media, digital and stakeholder engagement channels
- Advisory boards and stakeholder roundtables
- Supporting PAG engagement during HTA and PBAC consultation processes
- KOL and patient storytelling to support access narratives
- Facilitating insight-led stakeholder discussions
- Media strategies aligned to market access milestones
- Elevating value, unmet need and system impact
- Launch communications following reimbursement decisions
- Managing narrative in complex healthcare environments
- Preparing for market access milestones
- Managing communications following reimbursement outcomes
- Reframing narratives post-outcome
- Supporting re-submission positioning and stakeholder alignment
Market Access at Key Moments
We support organisations at critical access and business milestones, including:
- Pre-submission positioning and environment shaping
- Post-TGA registration positioning
- During HTA process, PBAC assessment and consultation periods
- PBS recommendation (positive or negative) and listing
- Re-submission planning and stakeholder re-engagement
- Clinical data readouts and pre-launch planning
- New indications and indication expansions
- Loss of exclusivity and competitive market pressure
How We Work
Our approach ensures communications are aligned to access strategy and delivered at the right moments.
- Define the market access value narrative
- Align stakeholders and messaging
- Activations in key moments
- Create visibility and urgency through media and stakeholder engagement
- Measure influence and impact
Why Cube?
We are recognised as a top name in healthcare public relations, marketing, and communications for a reason.
Here’s what makes us different.
Strategic Communications Expertise
We specialise in translating complex clinical and economic value into clear, compelling communications.
Deep Healthcare Understanding
Our team understands the dynamics of the healthcare system, stakeholder landscape and regulatory environment.
Integrated Campaign Delivery
We bring together media, digital and stakeholder engagement to support access outcomes at every stage.
Let’s Create a New Healthcare Story
To experience the Cube difference, please get in touch below.
