Healthcare Public Affairs & Policy Influence
Shape policy environments through strategic communications, stakeholder engagement and advocacy that influence government, policymakers and the broader healthcare ecosystem.
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Public Affairs Strategy & Policy Influence
Healthcare public affairs focuses on shaping the policy and stakeholder environment that influences government decision-making and system-level change.
At Cube, we apply strategic communications to influence policy, advocacy and stakeholder ecosystems. We work with pharmaceutical and biotech organisations to translate complex issues into compelling narratives that build alignment, drive attention and drive policy change.
Through integrated communications, stakeholder mobilisation and the delivery of strategic moments, we help ensure issues are understood, prioritised and acted on by those within the policy landscape with the power to effect change.
Public Affairs Capabilities
Policy Narrative & Public Affairs Positioning
We define clear, compelling narratives that effectively frame issues, shape perception and enable support policy engagement.
Evidence & Report Development
We develop data-led reports and white papers that translate complex policy issues into accessible, compelling content.
Stakeholder Engagement for Public Affairs
We identify, align and activate stakeholders to build momentum and influence decision-making environments.
Coalition Building & Alignment
We bring together stakeholders to foster unified voices that strengthen advocacy and shape policy.
Policy Moments & Strategic Events
We design and deliver moments that capture attention, create urgency and influence policymakers.
Media Strategy & Public Affairs Amplification
We raise awareness and drive urgency around key issues through targeted media and communications.
Public Affairs Services We Deliver
We provide strategic communications and public affairs counsel and hands-on support for pharmaceutical and biotech organisations to influence healthcare policy and stakeholder environments, including:
- Developing policy narratives and positioning frameworks
- Translating policy, clinical and system issues into compelling communications
- Ensuring message clarity and discipline across stakeholders
- Framing issues to resonate with policymakers and influencers
- Researching and developing impactful policy reports and white papers
- Translating policy into compelling narratives
- Creating infographics and supporting materials
- Using data and insights to shape the policy agenda
- Mapping healthcare policy stakeholders and influencers
- Designing stakeholder engagement programs
- Supporting engagement with HCPs, PAGs and patient communities to enable third-party advocacy
- Developing advocacy toolkits and mobilisation strategies
- Establishing and supporting multi-stakeholder coalitions
- Aligning messaging across diverse stakeholder groups
- Equipping stakeholders to advocate with a unified voice
- Supporting coalition strategy and coordination
- Designing and delivering high-impact moments which reach policymakers
- National roundtables and stakeholder forums
- Report and campaign launches in strategic locations (including Canberra)
- Creating moments that capture government and media attention
- Media strategies aligned to policy and government milestones
- Driving coverage that reaches policymakers and influences debate
- Amplifying issues through earned, digital and stakeholder channels
- Building visibility and urgency around key policy issues
How We Influence Policy
We apply proven strategic communications techniques to shape policy environments and drive impact:
- Narrative framing to define how issues are understood
- Message discipline to ensure consistency and clarity
- Media leverage to elevate issues and drive attention
- Multi-channel delivery across media, stakeholders, events and digital
- Stakeholder mobilisation to influence policy ecosystems
Creating Moments That Influence
We design and deliver strategic communications and stakeholder engagement activations that capture attention, alignment and momentum within policy environments.
- Strategic planning and stakeholder mapping
- Pre-briefing to ensure alignment of participants
- Delivery of high-impact events and moments
- Amplification through media and communications
- Measurement and evaluation of impact and reach
Healthcare Public Affairs at Key Policy Moments
We support pharmaceutical and biotech organisations at critical policy and stakeholder milestones, including:
- Government and policy milestones (consultations, reform agendas, budget cycles)
- Pre-launch phases requiring policy alignment and advocacy
- Disease awareness campaigns aligned to policy change
- Corporate and industry-wide policy “asks”
- Complex or sensitive issues requiring stakeholder alignment
why choose cube
Strategic Communications Expertise
Pharmaceutical and biotech companies rely on Cube to help navigate regulatory policy and funding challenges, securing pathways for patient access.
Connected Across the Ecosystem
With an expansive network across, industry bodies, healthcare stakeholders, and patient groups, we ensure the right voices influence key decisions.
Integrated Campaign Delivery
We combine media, digital and stakeholder engagement to drive policy impact.
Meaningful Change Starts Here
Expanding access to medicines and treatments takes expert strategy, strong advocacy, and the right connections. Whether securing funding, shaping policy or navigating regulatory pathways, Cube delivers the insight and influence to drive real impact.
Let’s work together to improve healthcare access.
Let’s Create a New Healthcare Story
To experience the Cube difference, please get in touch below.
