Brand identity and digital launch for a biotech manufacturing facility
/Overview
Cube was engaged to develop and launch the brand for VVMF (Viral Vector Manufacturing Facility) as it entered a new phase of commercialisation. A local biotech manufacturing start-up, VVMF was preparing to establish itself as a leading viral vector CDMO, supporting growing demand for advanced cell and gene therapies across Australia and the APAC region.
Cube’s remit extended beyond visual identity to include strategic messaging, digital presence and launch materials designed to position VVMF as a credible, future-facing partner for industry, research and commercial collaborators.
/Challenge
The primary challenge was to establish a credible, differentiated brand and communications platform within a four-week timeframe, as VVMF prepared to enter a competitive global biotech market. This required clarity of positioning, confidence in scientific capability, and a full suite of launch-ready materials, delivered at pace without compromising quality or coherence.
/Solution
Cube’s solution focused on establishing a clear, credible platform to support VVMF’s commercial entry, delivered at pace. Key elements included:
- Brand identity and positioning: Developed a distinctive visual identity and messaging framework to clearly articulate VVMF’s role as a viral vector CDMO and its relevance to the growing demand for cell and gene therapy manufacturing.
- Owned digital channels: Designed and launched a new website and owned social media channels to provide a clear point of reference for partners, stakeholders and public audiences.
- Marketing materials: Created a suite of materials to support the brand launch, including brochures, posters and detailed product sheets for use at international conferences and industry events.
- Launch-ready at pace: Built and deployed all assets within four weeks to meet external deadlines and debut on the international stage.
Impact
Cube successfully delivered on all aspects of the project, achieving significant outcomes in a short period:
Rapid turnaround
Created 6x pieces of marketing collateral, ready for launch at the BIO international conference.
Strong digital engagement
The new website and LinkedIn channel attracted 933 users and 800 followers within one month , all without paid campaigns or content promotion.
Media coverage
The brand’s relaunch generated significant industry buzz, with coverage in key industry media outlets.
TESTIMONIAL
More Case Studies
Launching Australia’s first RSV vaccine through earned media
Cube led the branded consumer media announcement of Australia’s first respiratory syncytial virus (RSV) vaccine following its TGA registration for adults aged 60 and over. Through a carefully orchestrated earned media strategy, the campaign delivered widespread coverage across mainstream, health, and industry media. Expert commentary and clear, accessible messaging helped drive awareness of the vaccine’s availability and elevate public understanding of RSV.
Brand identity and digital launch for a biotech manufacturing facility
Cube was engaged to develop and launch the brand for VVMF (Viral Vector Manufacturing Facility) as it entered a new phase of commercialisation. A local biotech manufacturing start-up, VVMF was preparing to establish itself as a leading viral vector CDMO, supporting growing demand for advanced cell and gene therapies across Australia and the APAC region.
Cube’s remit extended beyond visual identity to include strategic messaging, digital presence and launch materials designed to position VVMF as a credible, future-facing partner for industry, research and commercial collaborators.
Earned media campaign addressing gender bias in STEMM
Women make up just 27% of Australia’s STEMM workforce and earn 23.5% less than their male counterparts. To address this gender disparity, particularly on platforms like Wikipedia, Cube launched a dynamic media campaign in collaboration with Franklin Women’s Wikipedia ‘Edit-a-thon’ events held in Sydney and Canberra. The initiative aimed to celebrate and elevate the visibility of women in STEMM fields.
Behaviour-change campaign to increase flu vaccination in high-risk groups
With flu vaccination rates being only 30% for high-risk groups in 2019, Cube set out to tackle the worst flu season on record. Powered by a creative social campaign, utilising consumer and trade media experts, we introduced a new motivator to persuade high risk groups to seek vaccination and protect themselves from influenza and heart attack.
AdCheck – Improving advertising compliance in consumer health
From 1 July 2020, mandatory pre-approvals of therapeutic goods consumer advertising ended, moving to a new self-regulatory process. Consumer Health Products Australia (CHP Australia) stepped into support – offering a new independent compliance service run by dedicated experts to support with compliance needs, training, and advice.
Public health campaign promoting early melanoma detection
Melanoma is a significant health concern, particularly in rural and regional Australia. Despite the higher incidence rates in these areas, many individuals lack awareness of the disease and available support services. The Self-Skin Checks, No Regrets campaign aimed to address this gap by providing tailored information and resources to encourage regular skin checks and early intervention.
A paradigm shift in surgical robotics in Australia
Cube supported Life Healthcare with an earned media campaign to announce the arrival of the Versius Surgical Robotic System in Australia and its first installation at Macquarie University Hospital, Sydney – making Australia one of five countries in the world to have access to the technology.