Disease Awareness Campaigns
We design and deliver multi-channel disease awareness campaigns that build understanding, influence behaviour, and support access and uptake in highly regulated healthcare environments.
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Build Awareness That Drives Early Diagnosis and Action
Effective disease awareness and education campaigns require compelling, multi-channel strategies that influence the right audiences, from healthcare professionals to patients and the general community.
At Cube, we strive to build new perspectives and behaviours in disease management and promote positive outcomes, from improved quality of life to increased health literacy.
We are strategic and targeted, reaching audiences through a blend of channels and including a range of media – paid, earned, owned and shared. Through research, insights, strategy and creativity, we work hard to bring big ideas to life.
Integrated Campaigns Designed for Impact
We design and deliver integrated disease awareness campaigns for pharmaceutical and consumer healthcare organisations.
From strategy and audience insight through to multi-channel activation and measurement, our approach is built to maximise impact and deliver meaningful results.
Strategic Insight and Audience Understanding
We develop disease awareness strategy grounded in research, behavioural insight and audience segmentation. From message development to channel planning, we clarify what each audience needs to know, feel and do.
Integrated Multi-Channel Campaigns
We deliver disease awareness campaigns across paid social and search, owned content and earned media, integrating digital, media and stakeholder engagement to maximise reach and reinforce education across touchpoints.
Measurable Engagement and Reporting
We build clear KPIs and reporting into every disease awareness campaign. From social and search performance to media impact and audience engagement, we track results and optimise activity to drive sustained impact.
Why Pharmaceutical and healthcare brands partner with Cube?
Here’s what distinguishes us.
Deep Experience in Ethical and Prescription Healthcare Communications
We understand the distinction between education and promotion, and design disease awareness initiatives that maintain credibility in regulated environments.
Digital-First Disease Awareness Campaigns
From paid social and search through to online communities and influencer engagement, we amplify disease education campaigns to maximise visibility and impact.
Integrated Digital and Earned Capability
Through earned media and strategic stakeholder engagement, we ensure disease awareness messages are amplified by credible, independent voices.
Behaviour-Change Led Strategy
Our campaigns are grounded in audience insight, behavioural science and clear messaging frameworks designed to influence awareness, understanding and action.
Senior Strategic Oversight
Senior consultants guide every stage of campaign development, from insight and positioning through to execution and evaluation.
Proven Experience Across Therapeutic Areas
We have delivered disease awareness initiatives across complex and sensitive conditions, tailoring messaging to patients, carers and healthcare professionals.
Frequently Asked Questions About Disease Awareness Campaigns
Where a company is the sole therapy provider, heightened regulatory and reputational scrutiny applies. However, it is possible to deliver a disease awareness campaign if activity complies with the Medicines Australia Code of Conduct and remains strictly educational and non-promotional.
This context is inherently complex and requires a specialist approach. Clear separation between disease education and brand communication is essential to maintain compliance, credibility and public trust.
Yes, provided they are developed within Australia’s regulatory framework and remain strictly educational and non-promotional. In prescription medicine categories, messaging must focus on symptoms, burden of disease and appropriate pathways to care, without implying product benefit or brand preference.
Campaigns should align with TGA guidance and the Medicines Australia Code of Conduct, ensuring clear separation between disease education and promotional activity to protect compliance, credibility and public trust.
Effective disease awareness campaigns use an integrated mix of paid, earned and owned channels. This may include paid social and search campaigns, earned media coverage, stakeholder engagement and online community activation, ensuring messages reach audiences across multiple touchpoints.
Success is measured through a combination of reach, engagement and behavioural indicators. Metrics may include social and search performance, media coverage quality, audience interaction and awareness uplift, supported by clear KPIs and structured reporting.
The duration depends on the condition, audience and objectives. Some campaigns are short-term bursts aligned to awareness days, while others require sustained, multi-phase activation to build understanding and reinforce behaviour change over time.
Disease Awareness CASE STUDIES
Ambassador-led digital campaign to drive early action in multiple sclerosis
Cube led the MS Motion initiative into its third phase, continuing to raise awareness of the need for early symptom recognition in MS – where acting fast can help to protect the brain and quality of life. While earlier phases focused on building foundational awareness, Phase 3 responded to a rapidly evolving digital landscape, where content consumption had shifted – shorter attention spans, more video, less polish. MS Motion was truly co-created with people living with MS, the campaign used authentic, ambassador-led storytelling to connect with women aged 20–40 and prompt action.
Empowering people living with ankylosing spondylitis
Cube delivered a targeted digital campaign to reach Australians living with Ankylosing Spondylitis (AS), empowering them to take control of their condition. The campaign centred around resources and creatives that were needed to fill the gap the community were looking for. This focused on symptom recognition, self-advocacy, and education to drive real behaviour change.
Supporting the breast and ovarian cancer community during COVID-19
During the unprecedented times of COVID-19, Cube supported the patient and cancer prevention organisation Pink Hope in launching their e-newsletter campaign “The Hope Weekly”. The purpose of this was to provide their community with relevant information and support. Cube and Pink Hope successfully produced weekly eDMs in a matter of days with overwhelmingly positive responses from the community.
Public health campaign promoting early melanoma detection
Melanoma is a significant health concern, particularly in rural and regional Australia. Despite the higher incidence rates in these areas, many individuals lack awareness of the disease and available support services. The Self-Skin Checks, No Regrets campaign aimed to address this gap by providing tailored information and resources to encourage regular skin checks and early intervention.
Healthcare starts with self-care – Advancing Australians wellbeing
Cube supported Consumer Health Products Australia (CHP Australia) on a public health education initiative to advance consumer awareness of self-care, increase health literacy and educate how this can reduce burden on the healthcare system.
Let’s Create a New Healthcare Story
To experience the Cube difference, please get in touch below.
