Healthcare starts with self-care – Advancing Australians wellbeing
/Overview
Cube supported Consumer Health Products Australia (CHP Australia) on a public health education initiative to advance consumer awareness of self-care, increase health literacy and educate how this can reduce burden on the healthcare system.
/Challenge
Our current climate has put a spotlight on the value of self-care more so than ever before – however only 40% of Australians have a level of health literacy that allows them to meet the complex demands of everyday life – putting a huge strain on the healthcare system.
/Solution
Cube delivered educational content for teachers and parents, housed on Life Education’s website and social channels. Alongside this initiative Cube developed a core video asset articulating what Self-Care is and what role CHP Australia plays in advancing the self-care of Australians and supporting their members. This video was used with internal and external stakeholders, launched at Parliament House to CHP Australia members and government representatives and boosted on social channels.
Impact
Great response across all industry, with product sponsors, agencies, and retailers all using the service.
Media coverage resulted in:
Significant Reach
Reached over 19,000 users across the Life Education social channels and more than 150 Life Education educators at annual conference.
Landed Engaging Assets
Self-care animation distributed to over 250 key corporate and government stakeholders and shared across social platforms.
TESTIMONIAL
Omico has built a strong evidence base demonstrating the impact of genomic profiling and precision oncology for Australians facing cancer, as well as its broader value to the Australian economy. Making sure that evidence is understood by clinicians, policymakers and the community is critical and Cube’s expertise, sector understanding and agile, multi-channel approach helped bring that to life in a clear and meaningful way.
Collaborating with Cube has been an immensely positive experience. Cube has demonstrated an excellent understanding of our goals and values, ensuring every aspect of the communications plan aligns with GSK’s mission. Their proactive approach in identifying opportunities and potential challenges has been a key factor in the success of our communications efforts. With meticulously planned execution of media engagements, the team’s professionalism, enthusiasm and creativity have exceeded our expectations, making them an indispensable business partner.
Working with Cube has been a remarkable experience. Like BeOne, they are a small team with big ambitions. Time and again, Cube has proven to be an effective, reliable, and responsible partner. They bring enormous energy, detail and innovation to every project and have helped BeOne achieve the highest goals and meet the tightest timelines. For every idea, they have a solution ready.
Cube has partnered with Biocelect managing the arrival of a COVID-19 vaccine to Australia and New Zealand. The team has worked attentively and collaboratively with Biocelect and the US team in managing the challenging pandemic and vaccine dynamics as they evolve. They have applied their strategic communication, crisis management and media skills to be pre-emptive and agile in preparing for and managing local media and political commentary. They are responsive, professional, a pleasure to work with and, like Biocelect, hardworking!
We brought Cube in as an external agency to support us with a communications initiative for one of our products in 2019. Now – I don’t know what I would do without them! They are no longer viewed as ‘the agency’, but integral to the Novartis team – as partners and strategic advisors. Now working across multiple portfolios, Cube consistently bring their high-level strategic insight, laser focus for detail, and deep expertise across the entire gamut of communications. I would highly recommend Cube to anyone looking for a nimble yet well-rounded agency partner.
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Healthcare starts with self-care – Advancing Australians wellbeing
Cube supported Consumer Health Products Australia (CHP Australia) on a public health education initiative to advance consumer awareness of self-care, increase health literacy and educate how this can reduce burden on the healthcare system.