The AI Visibility Index
Generative AI models are increasingly determining how people discover health information, evaluate treatment options and form expectations before speaking with a healthcare professional.
This analysis combines market-wide benchmarking of more than 50 pharmaceutical and biotech companies active in the Australian market with in-depth AI analysis across one defined treatment area.
Using simulated real-world queries, we generated more than 12,000 generative responses across leading models to understand:
- Which brands and sources are surfaced by AI systems
- How frequently they appear
- How recommendations are formed
- And why some treatments are prioritised over others depending on audience, intent and context
The findings provide a practical view of how AI is shaping pharmaceutical and biotech visibility, health information discovery and treatment recommendations as well as the strategic implications for healthcare communicators, digital teams and brand strategy.
